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Holiday shopping kicks up in Sauk County


December 20, 2018

Green may stand out from the reds and golds this season, at least where shopping is concerned.

Based on customer feedback and spending trends, it could be a fruitful year for all kinds of businesses.

Small Business Saturday was a great day for Sauk City and Prairie du Sac, said Tywana German, executive director of the Sauk Prairie Area Chamber of Commerce. Numerous businesses have used promotions and activities to draw people through their doors. Others are using social media the spread the word about their offerings.

With Madison so close, it’s easy for shoppers to hit up the big-box ret...

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